Welcome to my space for notes and sharing.
Joyce Ma — journalist | founder | lifelong learner.
This website is written, edited and published by AI, and the English edition is translated from Chinese by AI. Skills may not fit every case — always have your own AI check them.
171 articles. Sorted by date, newest first.
2026
- HBS NotesMarketing: Das's Unit 3 Wrap-UpA promise takes the whole organization to keep
- HBS PrepLeadership: MudoWhat kind of empowerment does a transformation need
- HBS PrepLeadership: Jean-Claude BiverGiving an old craft new meaning
- HBS PrepOperations: Shohei OhtaniBringing ambition into every day
- HBS PrepOperations: AI-First SnackCount checking as part of efficiency
- HBS PrepNegotiation: Thirteen DaysLeave the other side a way to follow through
- HBS PrepMarketing: Starbucks KoreaWho Actually Read That Copy?
- HBS PrepManagement Control: A Letter from PrisonTime is part of the facts too
- HBS PrepStrategy: Golden GooseHow to grow without losing the brand's reason for being
- HBS PrepStrategy: BreezmHow customization becomes a repeatable business
- HBS PrepLeadership: UnspeakableSaying clearly the things that are hard to talk about
- HBS PrepFinance: Mercado BitcoinWhat kind of shareholders does growth need?
- HBS PrepFinance: GeBBSWho takes the helm after you sell the equity
- HBS PrepGlobal Markets: Equity GroupHow much public responsibility can a company take on?
- HBS NotesFinance: Nantucket NectarsValuation starts with asking who the buyer is
- HBS PrepLeadership: Lisa Su and AMDFocus and delivery in a crisis
- HBS PrepFinance: Slater & GordonWhat kind of capital growth needs
- HBS PrepGlobal Markets: IndiaHow development can reach the many
- HBS PrepControl: Lehman BrothersWhy paper compliance couldn't stop the window dressing
- HBS PrepStrategy: KLog.coShould growth go deep first, or go wide first?
- HBS PrepGlobal Markets: The Atlantic and OpenAIShould content be sold to the models?
- HBS PrepGlobal Markets: Taiwan SemiconductorsIs the silicon shield a protection or a weak spot?
- HBS PrepOperations: Commerce BankService is designed
- HBS PrepFinance: Spyder Active SportsHow ownership changes value
- HBS PrepMarketing: EquitableShould everyone adopt the new way of working?
- HBS PrepInnovation: Now Is the Time for CourageCourage is a skill you can practice
- HBS PrepStrategy: Axel SpringerIn the middle of a transformation, choose the acquisition target that fits you
- HBS PrepInnovation Case: Roaring Out of RecessionIn a recession, the fastest to cut jobs lose the most; save on process and spend on customers to expand against the wind
- HBS PrepFinance Case: Nantucket NectarsA company is worth the most in the year someone else needs you; don't wait for the year you need cash to sell
- HBS NotesMarketing Case: OlayThe promise can change; condescension can't stay
- HBS PrepMarketing Case: Bajaj FinanceHaving won the sale, guard the dangerous gap between one purchase and the next
- HBS PrepLeadership Case: Cynthia Carroll at Anglo AmericanWhen everything has been said, only a decision that costs you something is believed, even shutting down your own mine
- HBS PrepMarketing Case: BeldenMake the risky leap from selling parts to selling solutions while profits are still rising
- HBS NotesMarketing Case: OlayHow did a US$2 billion brand get cut in half?
- HBS NotesWhat Makes a Leader
- Reading NotesReading Super Agers (3)
- Reading NotesReading Super Agers (2)
- Reading NotesReading Super Agers (1)
- Founder NotesLanguage, the Oldest Brain-Computer Interface: Seven Thoughts on the AI Native Family Office
- LifeTracy Has Left Us.
- LifeOne Mother, Nine Children: A Century of Kennedy Family Glory
- Yale Notes[Invitation] Yale US-China Forum, See You There
- LifeLearn to Rest, and Rest for Real.
- Gaoshan NotesA Love Letter Four Years Late
- Gaoshan NotesAt Gaoshan, live a GASA family.
- Life2025 in Review and My Flags for 2026
- Reading NotesMy 10 Favorite Books of 2025
2025
- AI & ObservationsThe US Releases Its National Security Strategy
- AI & ObservationsHoward Marks: Is AI in a Bubble?
- LifeWhat Makes Us Precious as Humans Comes Precisely from Our Limits
- AI & ObservationsKosmos: The Next-Generation Autonomous Research AI Scientist
- Founder NotesThe FST Family Succession Triangle Model (Opening Piece)
- Reading NotesBerkshire Hathaway's Letter to ShareholdersThe Quiet Buffett
- Founder NotesAI Leaders Are Pulling Ahead
- Founder NotesIn Southern Fujian, Seeing the Power of the Clan
- Founder NotesWhy Arcus42 Needs to Be an AI-Native Company from Day OneMy Thinking
- Founder NotesHow Should Children Grow Up in the Age of AI?
- Gaoshan NotesTwo More Nobel Laureates!
- Gaoshan NotesBefore He Won the Nobel, We Were Already Listening to the Future
- LifeOn "Knowing Too Much"
- HBS NotesFamily Business Succession Case: Sam Steinberg (Part 2)Why do family businesses always lose just when they're winning?
- HBS NotesFamily Business Succession Case: Sam Steinberg (Part 1)From business pioneer to succession impasse
- HBS NotesLeadership CaseLessons from C&S's Self-Managed Teams
- HBS NotesFinance Case: What First Aid Beauty Teaches Us About the Delicate Balance Between Investors and Control
- HBS NotesStrategy CaseHow should Alphabet do diversification?
- HBS NotesOperations Management Case: Zara's Supply ChainFrom "Low-Hanging Fruit" to Managing Uncertainty
- HBS NotesLeadership Case: Designing the Future of Work (Distributed Work)
- Founder NotesLong-Arc Explorer | Internship Program
- Founder NotesIntern Projects That Outlived the Internship
- HBS NotesLook at Us! Harvard Business School's First-Ever Labubu Party
- HBS NotesMacroeconomicsThe "social contract," as seen from Singapore
- HBS NotesHBS Classmates Unbox Labubu Blind Boxes
- HBS NotesOpening of the Labubu Party
- HBS NotesLabubu Party (3): From Singing and Dancing to Pandemonium
- HBS NotesPinkerton: Entrepreneurship and Doing the Math
- HBS NotesNokia: The Risky Leap at the Tail End of a Company's Life
- LifeRediscovering Franklin's Twelve Virtues
- HBS NotesLululemon: The Mindset and the Playbook for a Company in Its Scale-Up Years
- HBS NotesDanaher: How to Squeeze the Value Out of a Mature Business
- HBS NotesBBBK: Excellence Is a Race of Its Own
- HBS NotesOn Longevity
- HBS NotesLeadershipRon Johnson: A Career in Retail
- HBS NotesNegotiationsFairstar Heavy Transport
- HBS NotesThe Friends Who Help Me Grow
- HBS NotesIntro to StrategyThe Disney Case
- HBS NotesCrisis Management: Operational LeadershipFedEx Cyberattack
- HBS NotesOperational Leadership: From Founder → Scaling → Professional Managers
- HBS NotesControlCiti Bank & Swedish Match
- HBS NotesPurpose Driven Leadership
- HBS NotesBuilding Competitive Advantage through Operations
- HBS NotesA Classic Case of Build to Sell
- AI & ObservationsThe Evolution of Core LLM Technology and the Tipping Point for Commercialization
- LifeVan Gogh: There Is a Fire in Everyone's Heart, but Passersby See Only Smoke
2024
- LifeSteve Jobs | Jikoji | Mindful Hiking
- Yale NotesA Collection of Views on US–China Relations
- LifeAn Adventure at a Polling Station on US Election Day
- Yale NotesStudying the Humanities at Yale
- LifeThe Junto
- HBS NotesLessons from the Case Method and a Lost Debate
- Reading NotesSteve JobsTo the Crazy Ones
- HBS NotesStrategic TransformationThe LEGO Crisis
- HBS NotesWhat Is StrategyThe LEGO Crisis
- HBS NotesGuzheng Performance @ Harvard OPM Got Talent
- HBS NotesGuzheng Performance @ the Harvard OPM Got Talent Dinner
- LifeA Glance at Natural History & Museology
- LifeThe Netherlands, in the Words of the Dutch
- LifeWhy Did Modern Science Emerge in Europe?
- LifeThe Netherlands, a Country to Be Proud Of.
- LifeYou Walked With Me as I Grew Up; Now I'll Walk With You as You Grow
- Reading NotesReading Hayek: A Biography alongside The Constitution of Liberty
- Reading Notes*Meditations* 2
- Reading NotesRise and Kill First and Meditations
- Reading NotesReading Meditations (1)
- Reading NotesSome Lines I Loved Reading
- LifeThe Flags I'm Planting for 2024
- LifeReflections from Bed Rest 2Exercise rehab
- LifeXiamen · Longjing COCO Park · Graded Route · No. 13
- LifeMy Birthday: A Whole Day of Small Joys.
- LifeParlez Moi d'amour 2024.1.17
- LifeTo the Friends Who Care About Me
- LifeReflections from Bed Rest (1)
- LifeI Fell Off the Wall
2023
- LifeLittle Thoughts and Reflections from 2023
- Reading Notes10 Books I Recommend from 2023
- LifeHow My 2023 Flags Turned Out
- HBS NotesBuilding a Framework for Negotiation
- HBS NotesStress-Testing Your Strategy
- HBS NotesAssessing an Organization's Capabilities: Resources, Processes, Priorities
- HBS NotesThe Innovator's Dilemma: U.S. Steel's Choice
- HBS NotesLevers of ControlFour Management Systems
- HBS NotesValue Based Strategy
- HBS NotesA Brief Week Back at HBS
- LifeSorting Out My Travel Packing List
- LifeLittle D's Photo Exhibition No. 1
- LifeSFMOMA Collection Highlights, 1900 to Now
- LifeSome Wonderful Notes on Music
- LifeOn Public Speaking, On CAS Cohort 27
- LifeMindful Walking on a Rainy Day at Shili Fangfei
- LifeToday, I Sent a Hard Route — Injured
- LifeRainy Day · Years · Friendship · Arabica Coffee
- LifeNew York | Japanese Food in Brooklyn | Chika's Desserts
- Life2023 Buffett Annual Meeting | A Running Diary
- LifeCrowdfunding a Concert
- LifeHere Come My Flags for 2023
- LifeOn Being Earnest
- Life2022: Did All My Resolutions Fall Flat?
- Gaoshan NotesThe Gaoshan Opening Ceremony
- LifeA Stroll Through Stanford
- LifeStrolling Through San Francisco
- LifeThe Answer Is Blowing in the Wind
- LifeBye, 2022
2022
- LifeGrandma Has COVID: What We Did and Our Contingency Plan (3)
- LifeHow We're Handling Grandma's COVID Infection (2)
- LifeHow We Handled My Grandma Catching COVID
- LifeOnce We Get Through the Pandemic, We All Have a Bright Future.
- LifeYunnan and the People of the Mountains
- LifeBecoming an “Imperfectionist”
- LifeA Beginning: Renovating a House Turned Me Back into an Artsy Young Woman
- LifeSo That's What My Recent State Is Called: an "Existential Crisis"
- Life4.5 Hours of Deep Sleep in One Night — What Did I Do Right?
- LifeSome People Don't Need Self-Discipline.
- LifeWeekend Arts: Mao Jiake's Solo Exhibition
- Reading NotesSpring · Possibilities
- LifeJiangsu Province’s Report on the Investigation into the “Fengxian Woman Who Gave Birth to Eight Children” (with Xiang Shuai’s Notes)
- LifeA Plea: Please Don't Stop Paying Attention to the Chained Woman of Fengxian
- Reading NotesOn *Our Story* by Rao Pingru
- LifeOur Joys and Sorrows Are Not the Times'
- LifeI Set Myself 31 Goals for 2022